1873 – Levi Strauss & Jacob Davis patented riveted denim pants for miners and laborers.
1930s – Western films glamorized denim as rugged cowboy gear.
1950s – Icons like James Dean and Marlon Brando wore jeans in Rebel Without a Cause and The Wild One.
1960s–1970s – Hippies embraced flared and embroidered jeans, personalizing them as a political and cultural statement.
Designer Denim Boom (1980s)
High-fashion labels (Calvin Klein, Gloria Vanderbilt, Guess) turned jeans into status symbols.
1990s – Baggy, distressed jeans took over grunge and hip-hop culture.
Early 2000s – Low-rise, ultra-fitted, often bedazzled denim ruled (thanks to Britney Spears, Paris Hilton, etc.).
Then came athleisure, and later fast fashion took over.
The Era of pure nothing.
In fashion cycles, certain things always return, but not in the sense of fast fashion churn. Instead, they come back because they carry cultural weight, timeless design, and true style.
From denim to the little black dress, what endures always resurfaces. Fast fashion is forgotten.
Absolutely—jeans are making a big comeback!
I’m excited to feel this vibe and see it all around, but mostly I’m excited because it’s returning in its purest, most original form! Evolved for today, but still original.
Excited to see not just denim pants but JEANS with five pockets, rivets at stress points, and buttons.
All jeans are denim pants, but not all denim pants are jeans.
Straight cuts, boot cuts, boyfriend cuts, in raw, washed denim fabrics. Exactly where a legacy fabric deserves to stand.
Can’t think of any other item that gets better with age.
No other pants tell a story quite like jeans—worn in, lived in, and endlessly enduring.
Denim pants and flip-flops on the beach? Go.
Denim pants and high heels for a party? Go.
Denim pants and chaps for the ranch? Go.
Denim pants and body chains for a sensual private party? Go.
Denim pants and loafers for a casual Friday? Go.
Denim pants in the mud? Go.
Denim pants on a red carpet? Go.
Denim pants with a papillon? No f*ckin’ way? Cute.
Dare to do nearly everything in your original way.
- GF