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APRES SURF
APRÈS SURF a.p.s.is a Brand founded in 2017 by a creative team based inAntwerp,Paris andStockholm.
Its name is inspired by the initial letter of each of these three cities: A, P, S, and by three sports which names start with the letter S, such as Surf, Skate, Ski. "APRÈS" is French for "AFTER", and the philosophy behind it, is the creation of a modern wardrobe of items with a contemporary aesthetic, like sweatshirts, t-shirts, jackets, pants, plus music, objects, fragrances, and sensations lived "AFTER" or better, "APRÈS" surfing, skating, skiing. In a post-massively industrialized world, our idea is to slow everything down and create product in a sustainable manner, by researching and identifying already existing high quality items that are in search of a new interpretation and personalization, and give them a new life.
We feature Après Surf because the brand embodies slowing down in a post-industrial world; reimagining existing high-quality pieces and giving them a sustainable new life. What fascinates me most is how unique yet effortless the pieces are: easy to wear all day, but still unlike anything else. Whether through color, texture, or detailing, each creation carries a sense of individuality, matching perfectly with the WhiteBoutiques vibe. Its name is inspired by the initial letters of three cities: Antwerp, Paris, and Stockholm, and by three sports whose names start with the letter S: Surf, Skate, and Ski.
George Filtsos
The W
The Whites brand was established in 2011 by George Filtsos. White dreams embody our creative vision, while stylish fashion is our esteemed guest, always revered. At The W, we are instinct boutiques. We trust our instincts, and we channel them through. The Whites experience.
