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JASM
ORIGINALS WE LOVE
Elevate Your Style: Rock Out with JASM
If we were to encapsulate our brand in just two words, they would undoubtedly be Aesthetic Rock.
Jasm was born out of a simple desire to explore and elevate our innate sense of style.
We set out to have fun, experimenting with various styles, fabrics, and attitudes, only to find that our playful experimentation resulted in a collection beloved by many.
The name derives from Jasmine, a genus of plant known for its typically white flowers. Interestingly, the fruits of jasmine plants are berries that turn black when ripe. Such diversity—black berries from white flowers!How diverse can you be?
The Whites brand was established in 2011 by George Filtsos. White dreams embody our creative vision, while stylish fashion is our esteemed guest, always revered. At The W, we are instinct boutiques. We trust our instincts, and we channel them through. The Whites experience.
