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The Whites brand was established in 2011 by George Filtsos. White dreams embody our creative vision, while stylish fashion is our esteemed guest, always revered. At The W, we are instinct boutiques. We trust our instincts, and we channel them through. The Whites experience.
Always on the hunt for
Fresh Arrivals
Buy now or cry later
ALL SALES
Why we choose APRES SURF
We feature Après Surf because the brand embodies slowing down in a post-industrial world; reimagining existing high-quality pieces and giving them a sustainable new life. What fascinates me most is how unique yet effortless the pieces are: easy to wear all day, but still unlike anything else. Whether through color, texture, or detailing, each creation carries a sense of individuality, matching perfectly with the WhiteBoutiques vibe. Its name is inspired by the initial letters of three cities: Antwerp, Paris, and Stockholm, and by three sports whose names start with the letter S: Surf, Skate, and Ski.
