JONES JEANS

We feature Après Surf because the brand embodies slowing down in a post-industrial world; reimagining existing high-quality pieces and giving them a sustainable new life. What fascinates me most is how unique yet effortless the pieces are: easy to wear all day, but still unlike anything else. Whether through color, texture, or detailing, each creation carries a sense of individuality, matching perfectly with the WhiteBoutiques vibe. Its name is inspired by the initial letters of three cities: Antwerp, Paris, and Stockholm, and by three sports whose names start with the letter S: Surf, Skate, and Ski.